London's love affair with gin has come a long way from the gaudy palaces of the early 19th century, with today's distillers reinventing the tipple for a more artisan crowd usually found in Notting Hill's trendy mews properties.
Notting Hill has been a leading light in gin's revival since 2012, when a group of ex-bartenders set up the Ginstitute above a pub in Portobello road.
Now in 2017 those same four ex-bartenders have grown their Portobello gin brand into a mini empire, with January marking the opening of three guest bedrooms (if you can't manage to stagger back to your Notting Hill home) to join a bar, a gin experience and a restaurant to create The Distillery - a gin hotel on Notting Hill's Portobello Road.
The move is indicative of London's desire to create destinations stemming from much loved brands. Only recently plans were released by the owners of Camden Town's Koko nightclub to enlarge the venue to include a 32-room boutique hotel, a bar and a dining room together with a secondary restaurant.
Such developments will help London retain its creativity crown, with innovative experiences, tastes and sights in Central London's much loved areas.
My friend and I went straight to the three-hour Ginstitute Experience, a gallop through the long history of gin. We were led into a cosy wood-panelled room lined with collectors’ gin bottles and first-edition cocktail books, and handed a tom collins (gin, lemon, sugar).